BLF-Private Label provides its clients with easy-to-use tools to accelerate product development.
In a rapidly changing industry, BLF Private Label is taking a step ahead by digitalizing its B2B activity. With a unique conversational assistant on the market and a 3D candle configurator, brands can now co-create their scented candle or home fragrance product project more quickly, smoothly, and personalized.
A factory focused on the future
Every day, the teams at BLF Private Label receive numerous requests from brands wanting to create personalized candles, scented bouquets, diffusers, or gift sets. These projects require quick and precise qualification to efficiently meet customer expectations and maximize the chances of success.
To gain agility, the manufacturer has developed an innovative digital solution: an interactive web assistant paired with a 3D configurator. This turnkey, free solution for the client accelerates the briefing and development phase.
An intelligent conversational assistant to qualify projects
Designed as a chatbot specialized in the development of candles and diffusers, the BLF Private Label Assistant is accessible through a private online space. It guides the client through a series of simple and visual questions to specify:
• The desired product type (candle, spray, bouquet, diffuser, etc.)
• The container template
• The dimensions, shapes, and colors of the glass
• The choice of wax (mineral, vegetable, cosmetic, etc.)
• The decorations, finishes, and packaging elements
This digital assistant has condensed decades of expertise and recommendations in the world of candles and ambient fragrance to best qualify the customer’s needs.
A 3D configurator to visualize your creation in real-time
To extend the experience and enhance customer involvement, BLF Private Label has developed an immersive 3D configurator in partnership with the renowned video game engine EPIC. This tool allows to:
• Visualize the characteristics of the configured product in real-time
• Simulate the appearance of materials, textures, colors, and finishes
• Add your logo, custom decorations, and visualize the final result
• Create an interactive digital prototype that can be exported internally
This configurator plays a key role in reducing back-and-forths both internally and externally, in the rapid validation of prototypes, and in accelerating the go-to-market process. 3D creations are stored on secure servers and are only accessible to the client.
A powerful lever for small and medium-sized brands
These tools are not reserved for large groups. On the contrary, they are particularly suited for emerging candle brands, DNVBs, and independent perfumeries that want to quickly launch a personalized home fragrance range with clear and structured support.
• Time-saving on the briefing and pre-project phase
• Client autonomy in defining their needs
• Easy access to premium industrial expertise
Candle manufacturer since 1902